Gary Stephen Ross
TGary Stephen Ross has earned a reputation as one of the most admired writers, editors, and content experts in the country. His journalism has been honoured with half a dozen National Magazine Awards, and he has edited hundreds of award-winning articles by other writers.
From 2006 to 2012 he was editorial director of Transcontinental Media West and editor-in-chief of Vancouver magazine, where he solidified the magazine’s digital presence. In recent years he’s helped conceive and launch the Hudson, New York-based Modern Farmer magazine and the Brooklyn-based 8by8, a global soccer magazine. He’s also served as an editor-at-large for The Walrus.
As a founding partner of the book publisher Macfarlane Walter & Ross, he shaped numerous distinguished titles, including the No. 1 bestseller Boom Bust & Echo (by David Foot & Daniel Stoffman). His own books include the No. 1 nonfiction bestseller Stung: The Incredible Obsession of Brian Molony (which became the feature film Owning Mahowny, starring Philip Seymour Hoffman). He has also worked as a screenwriter, an advertising copywriter, a ghostwriter, a teacher, and a writing coach.
As a communications and content-marketing consultant, Gary has helped such clients as Fairchild Media, Vancouver Economic Development Council, Edible Canada, Clean Energy Canada, Parks Canada, Troubadour Foundation, Distinguished Restaurants of North America, Edelman Public Relations, Toptable Group, JOEY Restaurants, Aquilini Investment Group, and the Radcliffe Foundation.
Most recently—as Director, Global Content, at Destination BC—Gary oversaw implementation of the tourism-marketing organization’s content-marketing strategy, using journalistic techniques to enhance brand engagement and deepen corporate messaging. Using this “brand journalism” approach, DBC dramatically grew blog readership, time on page, and social-media engagement, and greatly reduced bounce rate.
THE ROSS RULES: 10 Steps to Great Content
“As someone who’s benefitted from Gary’s talent for making other people’s work better, I highly recommend The Ross Rules to anyone for whom writing is an important part of their skill set—meaning just about everyone.”
—Richard Siklos, VP Corporate Affairs, Time Warner (New York)
“Gary’s workshop was exceptional and we received many positive comments from participants. In addition to being highly practical, the workshop was engaging and inspiring. Gary made us all realize we had the potential and the ability to be better communicators, and that great writing is a critical skill required for corporate and personal success.”
—Robyn Crisanti, Director, Public Affairs, Port Metro Vancouver
“Awesome! Nearly a year after Gary Ross did his presentation, I still reflect on how interesting and valuable it was. I wish that everyone I communicate with had absorbed his wisdom about how to make your communication more clear, concise, and effective. Every organization needs to know The Ross Rules!”
—Catherine Roscoe Barr, Travel Media Association of Canada
“I can’t recommend The Ross Rules highly enough. As Gary Ross points out, everyone in an organization is expected to write effectively, but no one is being taught how to do so. He does a brilliant job of laying out the basics of good writing, using examples that strike home. His presentation is insightful, entertaining, and valuable. I’m already seeing a dramatic improvement in the writing in our office, and it’s all due to Gary’s work.”
—Bridgitte Anderson, General Manager, Edelman West (Vancouver); press secretary to former B.C. Premier Gordon Campbell
"The Ross Rules rocked! A great mix of explanation, practical exercises, and fun. At the end, everybody was a better writer and content creator than they were at the start. We could not have been in better hands."
—Vicki McLeod, Main Street Communications (Vancouver)
“I’ve worked with many of the best writers and editors in New York, and I’ve never seen anyone who’s able to improve other people’s work more surely and quickly than Gary.”
—Robert Priest, founder of Eight by Eight; former creative director of Esquire and GQ
"Gary’s perfectly distilled Ross Rules and his witty, understated presentation style captivated and engaged everyone on our team. His workshop had a tremendous effect on the way we communicate, internally and externally. We literally became more confident and effective communicators and content creators overnight.”
—Merran Smith, Executive Director, Clean Energy Canada
“Our team left the Ross Rules workshop with newfound confidence and valuable tools to become more effective writers, communicators, and content creators. Gary is an engaging teacher and I would highly recommend him, and the Ross Rules, to any organization.”
—Tiffany Soper, Partner, Avenue PR
“Gary Stephen Ross’s ability to analyze other people’s writing and suggest ways of improving it is almost uncanny. Now that he’s developed The Ross Rules, people in the corporate world are learning what authors and journalists already know: he makes you a better writer.”
—Sarah Fulford, editor-in-chief, Toronto Life
"I can't tell you how impressed our team was by the Ross Rules presentation/workshop. We all put the tools and learning to use, right away. The material was simple to understand, interesting, and it led to immediate changes/improvements in how we communicate. Gary is a great presenter—everybody thought he was hilarious—so not only did we learn valuable new information, we had a really good time doing so."
—Almira Bardai, co-founder, JIVE Communications (Vancouver and Toronto)
“Gary introduced me to The Ross Rules while he was editing my book, Innocence on Trial. The principles he outlined as we worked together amounted to a master’s course in effective writing. I heartily recommend his presentation to anyone wishing—or needing—to write with greater clarity, concision, and impact.”
—Joan McEwen, LLB, McEwen Arbitration and Mediation
“Gary Stephen Ross is one of the most gifted writers, editors, and teachers I’ve ever worked with. As countless professional writers have discovered, The Ross Rules will make what you write more forceful and effective.”
—John Macfarlane, former editor-in-chief and associate publisher, The Walrus
“The Ross Rules made everybody at Destination BC more thoughtful writers and communicators. And his work as Director of Global Content, training our content team to think more like journalists, led to marked improvements in blog readership, time on page, and bounce rate. His contribution was invaluable.”
—Maya Lange, VP Marketing, Destination BC
“It doesn't matter what you're trying to accomplish: crisp, powerful writing opens doors and opens wallets. Gary Stephen Ross is in my view the most effective coach on the subject in Canada today, and maybe anywhere. The Ross Rules will, in a few laser-focused hours, shine a bright light on your bad habits and flag your blind spots. His presentation is full of practical, actionable advice and specific direction you can put into practice at once. Plus, Gary is a natural deadpan comic, deeply engaging, and a treat to have in the room. Two thumbs up. Way up!"
— James Glave, Principal, Glave Communications