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Gary Stephen Ross

Gary, who lives on Galiano Island, has spoken to audiences and conducted workshops all over the country. The Power of Story explains what stories are, how they engage audiences so powerfully, and why companies must evolve from selling a product to telling a story. Another presentation, The Ross Rules: 10 Ways to Create More Effective Content, has been embraced by business and nonprofit organizations alike.


Gary Stephen Ross has earned a reputation as one of the most admired writers, editors, and content experts in the country. His journalism has been honoured with half a dozen National Magazine Awards, and he has edited hundreds of award-winning articles by other writers.

From 2006 to 2012 he was editorial director of Transcontinental Media West and editor-in-chief of Vancouver magazine, where he solidified the magazine’s digital presence. In recent years he’s helped conceive and launch the Hudson, New York-based Modern Farmer magazine and the Brooklyn-based 8by8, a global soccer magazine. He’s also served as an editor-at-large for The Walrus.

As a founding partner of the book publisher Macfarlane Walter & Ross, he shaped numerous distinguished titles, including the No. 1 bestseller Boom Bust & Echo (by David Foot & Daniel Stoffman). His own books include the No. 1 nonfiction bestseller Stung: The Incredible Obsession of Brian Molony (which became the feature film Owning Mahowny, starring Philip Seymour Hoffman). He has also worked as a screenwriter, an advertising copywriter, a ghostwriter, a teacher, and a writing coach.

As a communications and content-marketing consultant, Gary has helped such clients as Fairchild Media, Vancouver Economic Development Council, Edible Canada, Clean Energy Canada, Parks Canada, Troubadour Foundation, Distinguished Restaurants of North America, Edelman Public Relations, Toptable Group, JOEY Restaurants, Aquilini Investment Group, and the Radcliffe Foundation.

Most recently—as Director, Global Content, at Destination BC—Gary oversaw implementation of the tourism-marketing organization’s content-marketing strategy, using journalistic techniques to enhance brand engagement and deepen corporate messaging. Using this “brand journalism” approach, DBC dramatically grew blog readership, time on page, and social-media engagement, and greatly reduced bounce rate.